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(MRP: 399.00 inclusive of all taxes)
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(MRP: 399.00 inclusive of all taxes)
Product Description
The Liquid Lip That Actually Stays for 18 Hours
Most liquid lipsticks promise long wear but start feathering or fading by hour three. The La La Love 18HR Liquid Lipstick was formulated specifically to hold its colour and shape from morning until you take it off at night — no touch-ups, no bleeding into fine lines, no checking your teeth after lunch. If you've been burned by "long-wearing" lip products that don't deliver, the 18-hour formula is the standard this one is held to.
Why Liquid Lipstick Lasts Longer
Unlike a traditional bullet lipstick which sits on top of lips, a liquid lipstick dries down and sets into a thin, flexible film that adheres directly to the lip surface. Once set (usually in 1–2 minutes after application), it's significantly more transfer-resistant, eating-resistant, and humidity-resistant than waxy formats. The La La Love formula uses a mousse-like base that feels light on application, then sets to a matte finish that doesn't feel tight or crack — one of the most common complaints with cheaper liquid lipstick formulas.
What to Honestly Expect
After eating oily or greasy food, the colour at the very centre of the lip will fade — this is true of virtually all liquid lipsticks regardless of brand or price point. The outer edges and the colour overall will hold significantly better than a traditional lipstick. Drinking through a straw and blotting (not rubbing) after eating extends wear noticeably. On very dry or chapped lips, the formula can look patchy — exfoliating and moisturising lips beforehand makes a real difference in the finish. Once set, it is genuinely resistant to smudging, transfer onto cups, and humidity in the way shorter-wear lip formulas are not.
How to Apply for Best Results
- Prep your lips: Apply a thin layer of lip balm 5 minutes before, blot the excess, then apply the liquid lipstick — this prevents the formula from settling into dry lines.
- One thin layer: Apply one thin, even coat and let it dry completely before pressing your lips together. A thick layer takes longer to set and is more prone to feathering.
- Precision: Use the applicator's pointed tip to outline the cupid's bow and corners first, then fill in the centre.
- Removal: Use a micellar water or oil-based makeup remover — this comes off cleanly without rubbing.
Who This Is For
Ideal for anyone who wants a bold, long-wearing lip for events, long days, or simply doesn't want to think about their lipstick after applying it. Particularly useful for humid climates, outdoor settings, and occasions where touch-ups aren't practical. Browse our full lipstick range or explore our makeup guide for Indian skin for shade recommendations.
- Use the applicator to apply the lipstick
- Start from the center and outline your upper lips and follow the contour of your mouth. Swipe the formula across the entire bottom lip
- 01 Cherry Crush: Isododecane, Mica, Cyclopentasiloxane, Acrylates/Dimethicone Copolymer, Silica Dimethyl Silylate, Polyisobutene, Beeswax, Tribehenin, CI 77491, CI 15850, CI 77492, CI 77499, CI 77891, Fragrance
- 02 Scarlet Smitten: Isododecane, Mica, Cyclopentasiloxane, Acrylates/Dimethicone Copolymer, Silica Dimethyl Silylate, Polyisobutene, Beeswax, Tribehenin, CI 77491, CI 15850, CI 77492, CI 77499, CI 77891, Fragrance
- 03 Berry Bliss: Isododecane, Mica, Cyclopentasiloxane, Acrylates/Dimethicone Copolymer, Silica Dimethyl Silylate, Polyisobutene, Beeswax, Tribehenin, CI 77491, CI 15850, CI 77492, CI 77499, CI 77891, Fragrance
- 04 Mauve Mack: Isododecane, Mica, Cyclopentasiloxane, Acrylates/Dimethicone Copolymer, Silica Dimethyl Silylate, Polyisobutene, Beeswax, Tribehenin, CI 77491, CI 15850, CI 77492, CI 77499, CI 77891, Fragrance
- 05 Pink Platonic: Isododecane, Mica, Cyclopentasiloxane, Acrylates/Dimethicone Copolymer, Silica Dimethyl Silylate, Polyisobutene, Beeswax, Tribehenin, CI 77491, CI 15850, CI 77492, CI 77499, CI 77891, Fragrance.
- 08 Peach Passion: Isododecane, Mica, Cyclopentasiloxane, Acrylates/Dimethicone Copolymer, Silica Dimethyl
Silylate, Polyisobutene, Beeswax, Tribehenin, CI 77491, CI 15850, CI 77492, CI 77499, CI77891, Fragrance. - 09 Caramel Cupid: Isododecane, Mica, Cyclopentasiloxane, Acrylates/Dimethicone Copolymer, Silica Dimethyl
Silylate, Polyisobutene, Beeswax, Tribehenin, CI 77491, CI 15850, CI 77492, CI 77499, CI
77891, Fragrance. - 11 Chocolate Charm: Isododecane, Mica, Cyclopentasiloxane, Acrylates/Dimethicone Copolymer, Silica Dimethyl
Silylate, Polyisobutene, Beeswax, Tribehenin, CI 77491, CI 15850, CI 77492, CI 77499, CI77891, Fragrance.
Maximum Retail Price: Rs.399 each (incl. of taxes)
Net Weight: 5ml
Item Dimensions LxWxH: 22 x 22 x 100 Millimeters
Generic Name: Lipstick
Country Of Origin: PRC
Company Address: Vellvette Lifestyle Pvt. Ltd. B-1004, Palatial Heights, Andheri East, Mumbai - 72


NOTE FROM FOUNDER
We built SUGAR with one belief Indian women shouldn't have to settle. Not for the wrong shade, not for the wrong formula, not for a brand that wasn't thinking about them. Every product we make is our way of saying: you were always the standard.
We started SUGAR because Indian women deserved makeup that was made for them not borrowed from the West and adjusted later. Every shade, every product we create is built to match real Indian skin tones and real Indian lives. Beauty should make you feel powerful, not left out.
Just good to look at and have as a fancy accessory, and I love the design. No doubt.
The SUGAR Cosmetics Limited-Edition La La Love 18HR Liquid Lipstick is an absolute delight! The packaging is adorable and travel-friendly, while the formula feels lightweight and comfortable on the lips. It glides on smoothly, delivers rich pigmentation in a single swipe, and dries down to a beautiful matte finish without feeling overly drying.
What impressed me the most is its long-lasting wear—it stays put for hours with minimal touch-ups and resists smudging during daily wear. The shades are vibrant, flattering on Indian skin tones, and perfect for both everyday use and special occasions. For the price, the quality is outstanding and offers excellent value. Overall, it's a gorgeous lipstick that combines style, comfort, and impressive staying power. Highly recommended!
- 5 stars: 500 (48%)
- 4 stars: 484 (46%)
- 3 stars: 59 (6%)
- 2 stars: 1 (0%)
- 1 star: 0 (0%)
Just good to look at and have as a fancy accessory, and I love the design. No doubt.
The SUGAR Cosmetics Limited-Edition La La Love 18HR Liquid Lipstick is an absolute delight! The packaging is adorable and travel-friendly, while the formula feels lightweight and comfortable on the lips. It glides on smoothly, delivers rich pigmentation in a single swipe, and dries down to a beautiful matte finish without feeling overly drying.
What impressed me the most is its long-lasting wear—it stays put for hours with minimal touch-ups and resists smudging during daily wear. The shades are vibrant, flattering on Indian skin tones, and perfect for both everyday use and special occasions. For the price, the quality is outstanding and offers excellent value. Overall, it's a gorgeous lipstick that combines style, comfort, and impressive staying power. Highly recommended!
This app is very amazing 😍 it's very use full here we getting lots of gifts
Again I want to purchase 💕💕 lipstick
I keep this for about seven hours and it looked soft matte for a temple visit morning and touchups were quick
This has become my around eight hours and it matched Indian skin tones well through a busy market run and matte stayed soft
It survived my nine hours and it suited my outfit while wearing a cotton mask and shade looked flattering
For daily metro rides it gives nine hours and it did not smear under mask at an office party and the finish stayed smooth
I like the applicator it gives ten hours and removal was easy during a train journey and lips felt comfortable
For my office days it gives ten hours and it suited my outfit for a brunch date and lips felt comfortable
For sangeet night it stayed eight hours and it suited my outfit for a video call marathon and the color stayed vivid
For college it feels five hours and it suited my outfit while wearing a cotton mask and no patchiness around lip lines
For college it feels six hours and removal was easy for a college festival and lips felt comfortable
Used it during six hours and it felt good even in humidity during long metro commute and worked well on deeper tone too
During video calls the color about seven hours without cracking or flaking for a video call marathon and the finish stayed smooth
My sister suggested and I got seven hours and value for money is great through back to back meetings and only slight dryness after oily food
During Mumbai humidity it felt nine hours and it stayed comfortable for a brunch date and shade looked flattering
Wore it for seven hours with neat edges around lips at an office party and the color stayed vivid
For brunch with friends it around eight hours and it felt good even in humidity for a college festival and the color stayed vivid
Even after my six hours and it stayed after lunch through a busy market run and the color stayed vivid
It survived my six hours and it felt lightweight through dance practice and the color stayed vivid
This has become my about seven hours with neat edges around lips for a temple visit morning and suited my wheatish tone easily
On my wheatish skin it looked six hours and removal was easy while wearing a cotton mask and no patchiness around lip lines
Second purchase because around eight hours and it looked soft matte on a quick grocery run and transfer was minimal
I wore it to interviews and around eight hours and it felt lightweight at an office party and worked well on deeper tone too
On my deeper tone it gives seven hours and it suited my outfit for a road trip and it felt lightweight all day
